new bike safety adverts

[pale rider]

dont know if this has been covered already but what do you all think about the new think bike adverts on the tv at the moment showing bikes with a peacock tail of flashing lights on them depicting them as ordinary folk in a genial way.

makes a change from the usual government ads showing us bikers as invisible missiles that you have to have eyes up your jacksy to spot as we hurtle headlong into their shiny wings and hurt ourselves....

nice to see us being portrayed as human beings with lives and loves and as much right to be there as anyone else.

a long awaited step forward for us I'd say.

[stuart]

off topic
Ain't seen the add, but Talk to Craig about the 13th,

[alpslapper]

ahhh... the old ones are still the best

[alpslapper]

[StumpyFingers]

I have not seen the new ads but if they ran the old adds they would get a response.





























When everyone picks their selves up off the floor

[btbloke]

I think they stole the idea from grumpyoldgit007.................




he must have ridden past the advertising agency one day when they were brainstorming!

[j]

Brilliant advert hope it gets through

[Dee Duble Yuh]

...makes a change from the usual government ads showing us bikers as invisible missiles that you have to have eyes up your jacksy to spot as we hurtle headlong into their shiny wings and hurt ourselves....

nice to see us being portrayed as human beings...

My thoughts exactly when I saw it yesterday.

[Jenna]

really good advert,

the idea of putting riders in easily seen hi-vis gear, on easy to see bright coloured bikes and not all black gear really bolstered the ethos that its the responsibility of car drivers to see bikers and not bikers to make themselves visable

[BobA]

No idea how those bikes passed their MOT's with all that flashing stuff on them


Good ad, I just hope they can afford to run it during prime time TV, rather than 2 o clock in the morning when nobody is awake!