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Wing Commander
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British motorcycle maker Triumph sold more big motorbikes (over 500cc) than any other manufacturer in the UK last year, according to figures from the Motorcycle Industry Association (MCI). During 2010 The Hinckley based manufacturer sold 7,562 bikes, an increase of 1.5% on the previous year. Overall industry sales fell 14%.

Triumph's share of the UK market grew from 13% in 2009 to 16% in 2010, pushing it up from fourth position last year to Britain's top selling motorcycle manufacturer.

New Tiger
And Triumph will this week officially launch its new Tiger 800 bikes to compete with the successful BMW adventure range made popular by actors Ewan McGregor and Charlie Boorman's adventures riding round the world in the Long Way round and the Long Way Down.

Guy Masters, General Manager of Triumph UK, said: "The overall market continues to decline and although we've bucked the trend over the last 12 months we're far from complacent.

"Recently we've introduced a number of exciting new bikes to take us into new segments of the market and our strong model development programme is set to continue into the future."

Recession hit sales
The MCI blamed recession and bad weather for the falling figures but claimed they were not "all bad news".

"2010 started with a 41% drop in total registrations, however over the year the industry has seen a gradual slowing down of the decline in new powered two-wheeler sales, with the total number of registrations ending 14% down compared to 2009.

Small bikes for commuting did best, with lower capacity bikes (up to 125cc) gaining a 10.4% increase in their market share. Scooters also had a 9.3% increase in their market share.

£2bn industry
But biking remains popular. There are 1.3 million motorcycles licensed for use on the road, 77% more than in 1995. The UK motorcycle industry employs 65,000 people and generates annual turnover of more than £2bn.

New Tiger
The new 800 and what Triumph describes as "the truly go anywhere" and "perfect for the demands of adventure riding" Tiger 800XC are launched on 20 January.

Both bikes are powered by a 799cc, three cylinder engine, producing 95ps of power and 79Nm of torque. Triumph says a high spec 550w generator is fitted as standard to allow riders to safely fit electrical accessories such as heated grips, auxiliary lights and sat nav equipment.

It also has luggage options, adjustable seats and screen position
 
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